It contrasts great companies with a carefully selected set of companies that failed to make the leap from good to great. The comparisons are to companies like Coca-Cola, Intel, General Electric and Merck. The author explains how organizations triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

This is an easy-to-read and understand book that takes a look at the universal distinguishing characteristics that cause organizations to go from “good to great”.