NOTE: Topics and presenters listed are subject to change. Check this website often for the latest updates.

A second chance in Second Life: The virtual community phenomenon and how it impacts the creation of physical community 
Trainer/presenter: Farhad Javidi, Instructor - Simulation & Gaming Development, Central Piedmont Community College, Charlotte, NC
Description: NOTE: Attendees are required to bring their own Wi-Fi equipped laptops for this session. In this hands-on training session, attendees will join the eLearning team from Central Piedmont Community College as they lead participants through the creation of a presence on Second Life (http://secondlife.com/), the popular 3-D virtual community built and owned entirely by its residents. Come and see how your College can use the social networking capabilities of Second Life for student recruitment and community outreach.

You are here: Using GIS technology to create targeted marketing campaigns
Trainer/presenter: Todd Willems, ESRI, Charlotte, NC
Description: In this hands-on training session, attendees will learn to identify current and potential customer groups using ESRI’s Business Analyst Online software. Individual computer workstations will be available to all participants.

One person, one broadcast network: Producing and disseminating podcasts, vodcasts, and mobcasts
Trainer/presenter: Dana VanDen Heuvel, Interactive Marketing & Sales Technology, Green Bay, WI
Description: In this hands-on training session, attendees will utilize individual computer workstations to explore the tools and techniques used to produce the individualized audio and video broadcasts that are becoming a mainstay of mobile communications.

From clicks to customers: Using web site analytic tools to gauge the ROI of your College web site
Trainer/presenter: Ron Jones, Symetri Internet Marketing, Greensboro, NC
Description: In this hands-on training session, attendees will utilize individual computer workstations to sample the various web analytical tools available in the marketplace. Emphasis will be on customer tracking and mapping the effectiveness of web-centric campaigns.

It’s not just a mobile phone, it’s a portal: Communicating to target audiences via the use of mobile communications devices
Trainer/presenter: Dana VanDen Heuvel, Interactive Marketing & Sales Technology, Green Bay, WI
Description: NOTE: Attendees are required to bring their own Wi-Fi equipped laptops for this session. In this hands-on training session, attendees will sample content types and strategies for delivering compelling marketing messages via mobile phones and similar technologies.

360 degrees of marketing: Social networking web sites as marketing and communications tools
Trainer/presenter: Adam Brooks, eLearning Specialist, Central Piedmont Community College, Charlotte, NC 
Description: In this hands-on training session, attendees will utilize individual computer workstations to create user accounts and learn the marketing pros and cons of popular social networking sites such as MySpace, FaceBook, LinkedIn, and Orkut.

Dear diary: Using blogs to create communities of potential customers 
Trainer/presenter: Farhad Javidi, Instructor - Simulation & Gaming Development, Central Piedmont Community College, Charlotte, NC
Description: In this hands-on training session, attendees will utilize individual computer workstations to create accounts on popular blog sites such as blogspot.com, and will investigate how first person narratives and journal writing can be used as a tactic for creating communities of enthusiastic and dedicated customers.

The keyword is king: Strategies for search engine marketing and search engine optimization
Trainer/presenter: Ron Jones, Symetri Internet Marketing, Greensboro, NC
Description: In this hands-on training session, attendees will utilize individual computer workstations to explore the tools available for increasing visibility in search engine results, managing paid listings in search engines, and increasing the volume and quantity of traffic driven to web sites by search engines.