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Current Marketing Projects

Paid Media | Print Collateral | eMarketing

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Paid Media


Name: CPCC image advertising
Publication: Today's Charlotte Woman
Intended audiences: Students, business community
Window of deployment: 10/2007
To learn more: Call 704.330.2722
Method of inquiry generation: Web visits to www.cpcc.edu/


  • Publication: The Charlotte Observer, Creative Loafing, The Business Journal
  • Intended audiences: Students
  • Window of deployment: May - July 2007
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 


 

  •  Name: CPCC image advertising
  • Publication: CH&F
  • Intended audiences: Students
  • Window of deployment: 12/2007
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/ 

 


 

  • Name: CPCC image advertising
  • Publication: Today's Charlotte Woman
  • Intended audiences: Students, business community
  • Window of deployment: 10/2007
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 

  • Name: CPCC image advertising
  • Publication: Charlotte Biz Journal
  • Intended audiences: Students, business communtiy
  • Window of deployment: 9/2007
  •  To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 

  •   Name: CPCC image advertising
  •   Publication: Charlotte Health and Fitness
  •   Intended audiences: Students
  •   Window of deployment: 9/2007
  •   To learn more: Call 704.330.2722
  •   Method of inquiry generation: Web visits to www.cpcc.edu/

 


 

  • Name: CPCC image advertising
  • Publication: Charlotte Magazine
  •  Intended audiences: Students
  • Window of deployment: 2007
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

  • Name: CPCC image advertising
  • Publication: Charlotte Business Journal
  • Intended audiences: Students, business community
  • Window of deployment: 8/24 and 8/31
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 

  • Name: CPCC image advertising
  • Publication: The Charlotte Observer
  • Intended audiences: Students, business community
  • Window of deployment: 4/26
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 

  • Name: CPCC image advertising
  • Publication: The Business Journal
  • Intended audiences: Students, business community
  • Window of deployment: 4/26
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 


 

 

  • Name: CPCC image advertising
  • Publication: Charlotte Weekly
  • Intended audiences: Students, business community, college friends and benefactors
  • Window of deployment: 4/19
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 

  • Name: CPCC image advertising
  • Publication: Charlotte Weekly
  • Intended audiences: Students, business community, college friends and benefactors
  • Window of deployment: 4/26
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 

  • Name: CPCC image advertising
  • Publication: La Noticia
  • Intended audiences: Students, business community
  • Window of deployment: 4/26
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 


 

  • Name: CPCC image advertising
  • Publication: The Charlotte Post
  • Intended audiences: Students, business community
  • Window of deployment: 4/26
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 


 

  • Name: CPCC image advertising
  • Publication: The Charlotte Observer
  • Intended audiences: Students, business community
  • Window of deployment: June 2007
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/ 

 


 

  • Name: Registration advertising
  • Publication: SKIRT! magazine
  • Intended audiences: Students
  • Window of deployment: May 2007 issue
  • To learn more: Call 704.330.2722
  • Method of inquiry generation: Web visits to www.cpcc.edu/

 


 

  • Name: CPCC Cato Open House
  • Publication: Neighbors of University City
  • Intended audiences: Residents of northeastern Mecklenburg Co.
  • Window of deployment: 4/29, 5/6, 5/13
  • To learn more:
    • Call 704.330.2722
  • Method of inquiry generation:

 


 

  • Name: CPCC Cato Open House
  • Publication: University City Magazine
  • Intended audiences: Residents of northeastern Mecklenburg Co.
  • Window of deployment: May 2007 issue 
  • To learn more: Call 704.330.2722
  • Method of inquiry generation:
    • Phone calls to: 704.330.2722
    • Web visits www.cpcc.edu/cato

 


 

  • Name: Technical Career Ladders
  • Publication: La Noticia, Que Pasa
  • Intended audiences: Latin community
  • Window of deployment: May 2007 - August 2007
  • To learn more: Call 704.330.4669
  • Method of inquiry generation:

 


 

  • Name: Thoroughly Modern Millie
  • Publication: Charlotte Weekly
  • Intended audiences: Visitors
  • Window of deployment: June 2007
  • To learn more: Visit http://arts.cpcc.edu/
  • Method of inquiry generation: Visit http://arts.cpcc.edu/

 


 

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 Print Collateral

  • Name: CPCC Fall 2007 class schedule
  • Intended audiences: Students, Businesses
  • Window of deployment: July - October 2007
  • To learn more: Call 704.330.2722
  • Method of distribution: Direct mail, Charlotte Observer, point of sale
  • Method of inquiry generation:
    • Phone calls to: 704.330.2722 and 704-330.4223
    • Web visits to: www.cpcc.edu

 

 

  • Name: CPCC Process Improvement Portfolio
  • Intended audiences: Businesses
  • Window of deployment: Spring and Summer 2007
  • To learn more:
  • Method of distribution: Direct mail, sales presentations, point of sale
  • Method of inquiry generation:
    • Phone calls to: 704.330.4660
    • Web visits to: www.trainingmatrix.com/cpcc

  • Name: Construction Management Academy brochure
  • Intended audiences: Students, high school counselors, parents
  • Window of deployment: Fiscal year 2007
  • To learn more:
    • Call 704.330.4421
  • Method of distribution: Charlotte-Mecklenburg schools 
  • Method of inquiry generation:
    • Student inquiries to high school counselor

 


 

  • Name: CPCC Academic Convocation program
  • Intended audiences: Students, Peers
  • Window of deployment: April 29, 2007
  • To learn more:
    Contact Enrollment and Student Services at 704.330.6647
  • Method of distribution: In-person handout at event.
  • Method of inquiry generation: N/A

 


 

  • Name: ABLE Volunteers brochure
  • Intended audiences: Community volunteers
  • Window of deployment: Remainder of calendar year 2007 
  • To learn more: Contact Ellen Fuller at 704.716.6182
  • Method of distribution: Direct mail, in-person distribution
  • Method of inquiry generation:

  • Name: Adult High School Graduation program
  • Intended audiences: Students, parents, community
  • Window of deployment: May 10, 2007
  • To learn more: Contact Monica Crawford at 704-330-4606
  • Method of distribution: In-person distribution
  • Method of inquiry generation: N/A

 


 

  • Name: Crowder Construction Institute brochure
  • Intended audiences: Students, business community
  • Window of deployment: Summer, fall 2007
  • To learn more: Visit www.cpcc.edu/construction
  • Method of distribution: Direct mail, in-person distribution
  • Method of inquiry generation:
    • Web visits to: www.cpcc.edu/construction

 


 

  • Name: Non-desructive Examination Technology brochure
  • Intended audiences: Students, business community
  • Window of deployment: Summer, fall 2007
  • To learn more: Call 704.330.4428
  • Method of distribution: Direct mail, in-person distribution
  • Method of inquiry generation:
    • Contact Anver Classens at 704.330.4428 or anver.classens@cpcc.edu
    • Contact Robert Smilie at 704.330.4434 or robert.smilie@cpcc.edu

 


 

  • Name: College Graduation Ceremony poster
  • Intended audiences: Students
  • Window of deployment: Late April and early May 2007
  • To learn more: Email amy.bruining@cpcc.edu.
  • Method of distribution: Placement in high-traffic areas around CPCC campuses
  • Method of inquiry generation: Email amy.bruining@cpcc.edu.

 


 

  • Name: Harris Campus dedication invitation
  • Intended audiences: Visitors, Businesses
  • Window of deployment: June 12, 2007
  • To learn more: Contact the CPCC Foundation
  • Method of distribution: Direct mail
  • Method of inquiry generation: RSVPs to CPCC Foundation

 


 

  • Name: Harris Campus dedication program
  • Intended audiences: Invited guests 
  • Window of deployment: June 12, 2007
  • To learn more: Contact the CPCC Foundation
  • Method of distribution: In-person distribution
  • Method of inquiry generation: N/A

 


 

 


 

  • Name: Human services brochure
  • Intended audiences: Students
  • Window of deployment: 2007 - 2008
  • To learn more: 704.330.6695
  • Method of distribution: direct mail, In-person distribution
  • Method of inquiry generation:
    • Phone call to: 704.330.6695

 


 

  • Name: Substance abuse brochure
  • Intended audiences: Students
  • Window of deployment: 2007 - 2008
  • To learn more: 704.330.6380
  • Method of distribution: direct mail, In-person distribution
  • Method of inquiry generation:
    • Phone call to: 704.330.6380

 


 

  • Name: College graduation program
  • Intended audiences: Students, visitors
  • Window of deployment: May 2007
  • To learn more: 704.330.6576
  • Method of distribution: In-person distribution
  • Method of inquiry generation: N/A

 


 

  • Name: Adult High School graduation program
  • Intended audiences: Students, visitors
  • Window of deployment: May 2007
  • To learn more: 704.330.6576
  • Method of distribution: In-person distribution
  • Method of inquiry generation: N/A

 


 

  • Name: CPCC alumnni direct mail
  • Intended audiences: Alumni
  • Window of deployment: Summer 2007
  • To learn more: 704.330.6808
  • Method of distribution: direct mail, In-person distribution
  • Method of inquiry generation: 704.330.6808 or mary.collin@cpcc.edu

 


 

  • Name: Cato Campus open house invitation
  • Intended audiences: Visitors, students
  • Window of deployment: May 2007
  • To learn more: 704.330.2722
  • Method of distribution: direct mail
  • Method of inquiry generation: 704.330.2722

 


 

  • Name: Non-destructive testing brochure for CMS
  • Intended audiences: CMS students
  • Window of deployment: May 2007
  • To learn more: 704.330.4428
  • Method of distribution: In-person distribution
  • Method of inquiry generation: 704.330.4428

 


 

  • Name: Fire protection technology
  • Intended audiences: Students, businesses
  • Window of deployment: 2007- 2008
  • To learn more: 704.330.4636
  • Method of distribution: Direct mail, in-person distribution
  • Method of inquiry generation: 704.330.4636

 


 

  • Name: Teacher Education
  • Intended audiences: Students, businesses
  • Window of deployment: Summer 2007
  • To learn more: 704.330.4223
  • Method of distribution: Direct mail
  • Method of inquiry generation: 704.330.4223

 


 

  • Name: Hendrick Center dedication program
  • Intended audiences: Students, businesses, visitors
  • Window of deployment: May 2007
  • To learn more: 704.330.6660
  • Method of distribution: Direct mail, in-person distribution
  • Method of inquiry generation: N/A

 


 

  • Name: South Pacific poster
  • Intended audiences: Visitors
  • Window of deployment: June 2007
  • To learn more: Visit http://arts.cpcc.edu/
  • Method of distribution: Selecting postings on CPCC campuses
  • Method of inquiry generation: Click-throughs to http://arts.cpcc.edu/

 


 

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eMarketing

 


 

 


 

 


 

 


 

  • Name: Code inspector web spotlight
  • Intended audiences: Students, employees, visitors
  • Window of deployment: Summer 2007
  • To learn more: Call 704-330-4223
  • Method of distribution: Web site
  • Method of inquiry generation: Click-throughs to http://www1.cpcc.edu/codeinspector

 


 

  • Name: Thoroughly Modern Millie web spotlight
  • Intended audiences: Visitors
  • Window of deployment: June 2007
  • To learn more: Visit http://arts.cpcc.edu/
  • Method of distribution: Web site
  • Method of inquiry generation: Click-throughs to http://arts.cpcc.edu/

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