Current Marketing Projects
Paid Media | Print Collateral | eMarketing
Select name to view a sample in PDF format.
- Name: Fall 2007 registration ads
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Name: CPCC image advertising
Publication: Today's Charlotte Woman
Intended audiences: Students, business community
Window of deployment: 10/2007
To learn more: Call 704.330.2722
Method of inquiry generation: Web visits to www.cpcc.edu/
- Publication: The Charlotte Observer, Creative Loafing, The Business Journal
- Intended audiences: Students
- Window of deployment: May - July 2007
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: CH&F
- Intended audiences: Students
- Window of deployment: 12/2007
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: Today's Charlotte Woman
- Intended audiences: Students, business community
- Window of deployment: 10/2007
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: Charlotte Biz Journal
- Intended audiences: Students, business communtiy
- Window of deployment: 9/2007
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: Charlotte Health and Fitness
- Intended audiences: Students
- Window of deployment: 9/2007
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: Charlotte Magazine
- Intended audiences: Students
- Window of deployment: 2007
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: Charlotte Business Journal
- Intended audiences: Students, business community
- Window of deployment: 8/24 and 8/31
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: The Charlotte Observer
- Intended audiences: Students, business community
- Window of deployment: 4/26
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: The Business Journal
- Intended audiences: Students, business community
- Window of deployment: 4/26
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: Charlotte Weekly
- Intended audiences: Students, business community, college friends and benefactors
- Window of deployment: 4/19
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: Charlotte Weekly
- Intended audiences: Students, business community, college friends and benefactors
- Window of deployment: 4/26
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: La Noticia
- Intended audiences: Students, business community
- Window of deployment: 4/26
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: The Charlotte Post
- Intended audiences: Students, business community
- Window of deployment: 4/26
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC image advertising
- Publication: The Charlotte Observer
- Intended audiences: Students, business community
- Window of deployment: June 2007
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: Registration advertising
- Publication: SKIRT! magazine
- Intended audiences: Students
- Window of deployment: May 2007 issue
- To learn more: Call 704.330.2722
- Method of inquiry generation: Web visits to www.cpcc.edu/
- Name: CPCC Cato Open House
- Publication: Neighbors of University City
- Intended audiences: Residents of northeastern Mecklenburg Co.
- Window of deployment: 4/29, 5/6, 5/13
- To learn more:
- Call 704.330.2722
- Method of inquiry generation:
- Phone calls to: 704.330.2722
- Web visits www.cpcc.edu/cato
- Name: CPCC Cato Open House
- Publication: University City Magazine
- Intended audiences: Residents of northeastern Mecklenburg Co.
- Window of deployment: May 2007 issue
- To learn more: Call 704.330.2722
- Method of inquiry generation:
- Phone calls to: 704.330.2722
- Web visits www.cpcc.edu/cato
- Name: Technical Career Ladders
- Publication: La Noticia, Que Pasa
- Intended audiences: Latin community
- Window of deployment: May 2007 - August 2007
- To learn more: Call 704.330.4669
- Method of inquiry generation:
- Phone calls to: 704.330.4669
- Emails to: careerladders.esl@cpcc.edu
- Name: Thoroughly Modern Millie
- Publication: Charlotte Weekly
- Intended audiences: Visitors
- Window of deployment: June 2007
- To learn more: Visit http://arts.cpcc.edu/
- Method of inquiry generation: Visit http://arts.cpcc.edu/
- Name: CPCC - fall registration/image ad
- Publication: Charlotte Magazine - Schools issue
- Intended audiences: upscale, female consumers
- Window of deployment: August 2007
- To learn more: Visit www.cpcc.edu/enroll or 704.330.2722
- Name: CPCC Fall 2007 class schedule
- Intended audiences: Students, Businesses
- Window of deployment: July - October 2007
- To learn more: Call 704.330.2722
- Method of distribution: Direct mail, Charlotte Observer, point of sale
- Method of inquiry generation:
- Phone calls to: 704.330.2722 and 704-330.4223
- Web visits to: www.cpcc.edu
- Name: CPCC Process Improvement Portfolio
- Intended audiences: Businesses
- Window of deployment: Spring and Summer 2007
- To learn more:
- Call 704.330.4660 or visit
www.trainingmatrix.com/cpcc
- Call 704.330.4660 or visit
- Method of distribution: Direct mail, sales presentations, point of sale
- Method of inquiry generation:
- Phone calls to: 704.330.4660
- Web visits to: www.trainingmatrix.com/cpcc
- Name: Construction Management Academy brochure
- Intended audiences: Students, high school counselors, parents
- Window of deployment: Fiscal year 2007
- To learn more:
- Call 704.330.4421
- Method of distribution: Charlotte-Mecklenburg schools
- Method of inquiry generation:
- Student inquiries to high school counselor
- Name: CPCC Academic Convocation program
- Intended audiences: Students, Peers
- Window of deployment: April 29, 2007
- To learn more:
Contact Enrollment and Student Services at 704.330.6647 - Method of distribution: In-person handout at event.
- Method of inquiry generation: N/A
- Name: ABLE Volunteers brochure
- Intended audiences: Community volunteers
- Window of deployment: Remainder of calendar year 2007
- To learn more: Contact Ellen Fuller at 704.716.6182
- Method of distribution: Direct mail, in-person distribution
- Method of inquiry generation:
- Phone calls to: 704.716.6182
- Emails to: ellen.fuller@cpcc.edu
- Name: Adult High School Graduation program
- Intended audiences: Students, parents, community
- Window of deployment: May 10, 2007
- To learn more: Contact Monica Crawford at 704-330-4606
- Method of distribution: In-person distribution
- Method of inquiry generation: N/A
- Name: Crowder Construction Institute brochure
- Intended audiences: Students, business community
- Window of deployment: Summer, fall 2007
- To learn more: Visit www.cpcc.edu/construction
- Method of distribution: Direct mail, in-person distribution
- Method of inquiry generation:
- Web visits to: www.cpcc.edu/construction
- Name: Non-desructive Examination Technology brochure
- Intended audiences: Students, business community
- Window of deployment: Summer, fall 2007
- To learn more: Call 704.330.4428
- Method of distribution: Direct mail, in-person distribution
- Method of inquiry generation:
- Contact Anver Classens at 704.330.4428 or anver.classens@cpcc.edu
- Contact Robert Smilie at 704.330.4434 or robert.smilie@cpcc.edu
- Name: College Graduation Ceremony poster
- Intended audiences: Students
- Window of deployment: Late April and early May 2007
- To learn more: Email amy.bruining@cpcc.edu.
- Method of distribution: Placement in high-traffic areas around CPCC campuses
- Method of inquiry generation: Email amy.bruining@cpcc.edu.
- Name: Harris Campus dedication invitation
- Intended audiences: Visitors, Businesses
- Window of deployment: June 12, 2007
- To learn more: Contact the CPCC Foundation
- Method of distribution: Direct mail
- Method of inquiry generation: RSVPs to CPCC Foundation
- Name: Harris Campus dedication program
- Intended audiences: Invited guests
- Window of deployment: June 12, 2007
- To learn more: Contact the CPCC Foundation
- Method of distribution: In-person distribution
- Method of inquiry generation: N/A
- Name: Developmental disabilities brochure
- Intended audiences: Students
- Window of deployment: 2007 - 2008
- To learn more: 704.330.6144
- Method of distribution: direct mail, In-person distribution
- Method of inquiry generation:
- Phone call to: 704.330.6144
- Web visits to: www.cpcc.edu/nursing_human_services
- Name: Human services brochure
- Intended audiences: Students
- Window of deployment: 2007 - 2008
- To learn more: 704.330.6695
- Method of distribution: direct mail, In-person distribution
- Method of inquiry generation:
- Phone call to: 704.330.6695
- Name: Substance abuse brochure
- Intended audiences: Students
- Window of deployment: 2007 - 2008
- To learn more: 704.330.6380
- Method of distribution: direct mail, In-person distribution
- Method of inquiry generation:
- Phone call to: 704.330.6380
- Name: College graduation program
- Intended audiences: Students, visitors
- Window of deployment: May 2007
- To learn more: 704.330.6576
- Method of distribution: In-person distribution
- Method of inquiry generation: N/A
- Name: Adult High School graduation program
- Intended audiences: Students, visitors
- Window of deployment: May 2007
- To learn more: 704.330.6576
- Method of distribution: In-person distribution
- Method of inquiry generation: N/A
- Name: CPCC alumnni direct mail
- Intended audiences: Alumni
- Window of deployment: Summer 2007
- To learn more: 704.330.6808
- Method of distribution: direct mail, In-person distribution
- Method of inquiry generation: 704.330.6808 or mary.collin@cpcc.edu
- Name: Cato Campus open house invitation
- Intended audiences: Visitors, students
- Window of deployment: May 2007
- To learn more: 704.330.2722
- Method of distribution: direct mail
- Method of inquiry generation: 704.330.2722
- Name: Non-destructive testing brochure for CMS
- Intended audiences: CMS students
- Window of deployment: May 2007
- To learn more: 704.330.4428
- Method of distribution: In-person distribution
- Method of inquiry generation: 704.330.4428
- Name: Fire protection technology
- Intended audiences: Students, businesses
- Window of deployment: 2007- 2008
- To learn more: 704.330.4636
- Method of distribution: Direct mail, in-person distribution
- Method of inquiry generation: 704.330.4636
- Name: Teacher Education
- Intended audiences: Students, businesses
- Window of deployment: Summer 2007
- To learn more: 704.330.4223
- Method of distribution: Direct mail
- Method of inquiry generation: 704.330.4223
- Name: Hendrick Center dedication program
- Intended audiences: Students, businesses, visitors
- Window of deployment: May 2007
- To learn more: 704.330.6660
- Method of distribution: Direct mail, in-person distribution
- Method of inquiry generation: N/A
- Name: South Pacific poster
- Intended audiences: Visitors
- Window of deployment: June 2007
- To learn more: Visit http://arts.cpcc.edu/
- Method of distribution: Selecting postings on CPCC campuses
- Method of inquiry generation: Click-throughs to http://arts.cpcc.edu/
- Name: CPCC student email migration web spotlight
- Intended audiences: Students, employees
- Window of deployment: Spring and Summer 2007
- To learn more: Contact the ITS Help Desk at x5000
- Method of distribution: Web site
- Method of inquiry generation: Click-throughs to http://www1.cpcc.edu/email
- Name: CPCC computer systems upgrade web spotlight
- Intended audiences: Students, employees
- Window of deployment: May 2007
- To learn more: Contact the ITS Help Desk at x5000
- Method of distribution: Web site
- Method of inquiry generation: Click-throughs to http://www.cpcc.edu/its/
- Name: CPCC Continuing Education call center extended hours web spotlight
- Intended audiences: Students, employees
- Window of deployment: June, July 2007
- To learn more: Call 704-330-4223
- Method of distribution: Web site
- Method of inquiry generation: Click-throughs to http://www.cpcctraining.org/customer_service/
- Name: Elizabeth Ave. construction web spotlight
- Intended audiences: Students, employees, visitors
- Window of deployment: Summer 2007
- To learn more: Call 704-330-6000
- Method of distribution: Web site
- Method of inquiry generation: Click-throughs to http://www1.cpcc.edu/announcements/construction-to-affect-elizabeth-avenue-access-on-cpcc-central-campus/
- Name: Code inspector web spotlight
- Intended audiences: Students, employees, visitors
- Window of deployment: Summer 2007
- To learn more: Call 704-330-4223
- Method of distribution: Web site
- Method of inquiry generation: Click-throughs to http://www1.cpcc.edu/codeinspector
- Name: Thoroughly Modern Millie web spotlight
- Intended audiences: Visitors
- Window of deployment: June 2007
- To learn more: Visit http://arts.cpcc.edu/
- Method of distribution: Web site
- Method of inquiry generation: Click-throughs to http://arts.cpcc.edu/

