Step 4: Demand Analysis

	Helpful Resources
1. Are there at least 500 names of current or past CPCC or CCE students who might be interested in this program?	Paul Earls, Institutional Research (for data on current and former students) Denise Wells and Lesley Shroyer, Institutional Effectiveness (for internal and external surveys and focus groups)
2. Could this program be repackaged/bundled to serve multiple industries or market segments?	Denise Wells and Lesley Shroyer, Institutional Effectiveness (for internal and external surveys and focus groups)
3. Do current partnerships or alliances currently exist (or is there a high probability of establishing these) with institutional vendors, associations, etc that would expand the reach/market for this program?	Chamber of Commerce Charlotte Regional Partnership Denise Wells and Lesley Shroyer, Institutional Effectiveness (for internal and external surveys and focus groups) CPCC Partnership Report
4. Is there documented business & industry support for or interest in this new program?	Bill Heitman, Executive Director of Business and Industry Sales Denise Wells and Lesley Shroyer, Institutional Effectiveness (for internal and external surveys and focus groups)
5. Consult with college advisory committees.	A Master List of all Advisory Committee Members can be requested from Mitchell Hagler

A sample of Step 4 of the form is provided below.